No Surprise: Palin’s Gender a Factor in Being Picked by McCain
To paraphrase Tammy Wynette, sometimes it helps to be a woman.
According to former advisers to 2008 presidential candidate John McCain, the Arizona Senator felt that he needed a woman on his short list of V.P. candidates, and asked them to find one to round out an all male list that included Joe Lieberman, Tim Pawlenty, and Mitt Romney.
McCain didn’t know which particular female he wanted on the list, and left that last-minute decision to his aides, who selected a little known Alaska governor named Sarah Palin.
Via Politico’s Ben Smith:
The questions of how thoroughly Palin was vetted, and why she was chosen, have been sore spots that helped divide McCain’s campaign in its aftermath between its leadership, who saw her as an out-of-control, destructive force, and another group of staffers who saw her as a more promising figure than McCain himself.
The “get me a woman” strategy might have proven effective if the right woman were picked. But the more the country got to know Palin, the more her unfavorable numbers dropped among independent and democratic women voters.
At Time noted back in Oct. of 2008, just 45 percent of likely female voters viewed Palin favorably a month out from the election, while 52 percent of male voters said the same. So, the move to court women by picking a woman seemed to fail in this instance.